Pittsburgh Restaurant Week: Texas de Brazil introduces churrascaria approach to local diners

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Tyler Matus knows he has some explaining to do when it comes to introducing newcomers to how the Texas de Brazil restaurant in Station Square operates.

As the general manger, he is quick to launch into a full description of the churrascaria dining style of his restaurant, which features an extensive buffet as well as a staff of gauchos who walk table to table offering freshly carved meats — beef, pork, lamb, Brazilian sausage — to diners in a prix fixe format.

The Dallas-based chain, which now operates 30 restaurants throughout the country, first opened in Station Square about 18 months ago, said Matus, and is participating in Pittsburgh Restaurant Week for the third time.

He sees the weeklong dining festival, running Jan. 12-18, as a great opportunity to continue to introduce Texas de Brazil’s style of dining to newcomers. A key appeal is the event’s reduced price at Texas de Brazil.

The regular prix fixe price of $45 is reduced to $35.15 for Pittsburgh Restaurant Week.

“It’s definitely an increase in business for us,” he said of the “A lot of people enjoy the fact that they can come and dine at a place where they wouldn’t normally because of the price.”

He said the restaurant continues to gradually grow its business as it works through what are still the early stages of introducing itself to a dining style that’s rare in the region.

Each time when we participate in restaurant week, we expect to see more and more business,” he said. “And that’s kind of been the trend.”